First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. We wanted to give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. At First Endurance, our approach is different. Because of our core values and uncompromising standards, we develop the best products available. We are committed to using only the highest-quality ingredients. We employ the latest technological advancements and demand the finest packaging materials to protect the product from the elements (moisture, oxygen and UV degradation). Only when we are 100% satisfied that these standards are met, do we offer the products to you.